How do you get moisturizing lotion smoothly between your shoulder blades on your back? That’s where the itch associated with winter’s dry skin seems unreachable and intolerable to me. Here’s my solution. After showering and applying lotion everywhere I can reach, I take a square of paper towel and fold it into thirds. I then pump moisturizing lotion over the entire exposed third. I hold the top of the paper towel and place it on the nape of my neck. I then reach around for the other end of the paper towel and sweep it from side to side. Amazingly I’ve just put moisturizing cream on parts of my back I’ve never reached before!